About Us

Imagine this: a spark of an idea flickering in the minds of two childhood friends, eager to make a difference. That's how Juplay came to be – born from the simple desire to make premium toys more than just a dream for many, but a reachable reality. In 2017, fuelled by nostalgia and a shared vision, we opened our first neighbourhood store.

But as we embarked on this journey, we quickly realized that distance wasn't the only obstacle. There was a deeper longing for something more - a lack of genuine connection, a void in the customer experience. And so, we made a promise to ourselves and to every person who walked through our doors: at Juplay, it's not just about the products; it's about the experience.

We're not merely a toy store; we're curators of childhood magic. We understand the profound significance of play in shaping young minds – how it nurtures creativity, ignites imagination, and builds emotional resilience. As the renowned Fred Rogers once said, "Play is the work of childhood." And it's a responsibility we take to heart.

Every toy, every game, every interaction is infused with the spirit of joy and discovery. Because we believe that every child deserves to create memories that will last a lifetime. But hey, let's not forget about the kid in all of us. Whether you're 8 or 80, there's a world of wonder waiting for you at Juplay.

So, come on in. Let's explore, let's laugh, let's play. Because at Juplay, happiness is not just a destination – it's the journey we embark on together.